1. If the cover pops out from its background, don’t weaken it by fussing with it. You’ve probably done something courageous (like that all-green Swedish Golf Digest) and deserve congratulations. Leave well enough alone.
2. If it is invisible like wallpaper, decide what element is worthy of becoming dominant by enlarging, by isolating, by more controlled color, by more clever wording. … Do it deliberately, strongly, with conviction. The great thing about seeing the sketch cover in its realistic setting is that it warns you away from itsy-bitsy decisions that don’t matter. To succeed out there, you have to realize that you are making a poster, albeit in miniature. A billboard.
3. don't judge your cover on the computer because The screen is the wrong size, no matter how big it is. You can’t see it intimately as if it were in your hands.
4. Judge your cover page by thinking If selling on newsstands is not your problem, but competition among executives is, gather copies of what your targets might be reading, including your competition, of course. Mock up an executive’s in-box or tabletop arrangement in some way, and place yours among them. That is the realistic way to judge your cover. Keep that still-life stack for next month’s headaches.
5. Keep in mind different things when picking your cover such as Intellectually stimulating, interesting (that’s to promise benefits)
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